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BUILD TRUST WITH BRANDING
Holyoke Gas & Electric (HG&E) is a multi-service municipal utility authority with 18,000 customers, 65MW of electric generation capacity and over $70 Million in Annual Revenue.
MY ROLE: As Marketing Coordinator, I was responsible for the in-house graphic design and content development of all marketing communications materials.
“This is a utility, with an entrepreneurial spirit, that has become a driving force in Holyoke's economic-development activities.”
2009 Entrepreneur of the Year Award, BusinessWest Magazine, January 4 2010
BUILD TRUST WITH CUSTOMERS
Consistent presentation and layout creates trust in content, implying professionalism and business stability.
NEWSLETTERS
Continual presentation of comparative service rates created value and increased customer satisfaction.
PROGRAMS
Our conservation loan program was effective and inexpensive to run. It was replicated State-wide.
BUILD TRUST WITH COMPANY
Balanced design and persuasive messaging can clearly communicate complex concepts to broad audiences.
PRESENTATIONS
Polished graphics establish credibility with audiences and allow presenters to speak with confidence.
FINANCIAL
Precise composition and consistent layout of annual reporting projected stability and built trust.
NEWSLETTERS
Employee newsletters provide detailed information and consistent narratives for complex projects.
TECHNICAL
Systems become less intimidating when presented in uncluttered aesthetically pleasing formats.
BUILD TRUST WITH COMMUNITY
Promotion of responsible actions and civic engagement demonstrate sincere commitment to community.
EVENTS
Annual sponsorship of over 100 non-profit groups and civic events supported public goodwill.
ENVIRONMENT
Strong relationships with environmental agencies built trust in responsible stewardship of projects.
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